Advertising in printed materials

Around 150,000 copies of the Season Calendar each year
Around 100,000 programmes each year
450,000 audience members each year

Bring guaranteed visibility to your advertising campaigns by delivering them to a high-profile audience every season.

Further information:

Auditorium display advertising

120 opera performances per season
1,800 auditorium displays
Around 220,000 opera spectators per season

Modern and customisable displays on seat backs in the stalls and in boxes and galleries feature subtitles in various languages for operas in performance.

When first turned on, and after the intervals, a 60-second thank-you message appears on the auditorium displays, along with the Sponsor’s name and logo.


Find out more about advertisers at La Scala.